The growing importance of using online marketing as a real estate investor cannot be understated. Just relying on local newspaper classified ads is probably the most foolish thing to do in a digital world.
Of course, most people think that if you have a website of your own, that should be enough. However, this isn’t true. Things are changing rapidly over the internet such as social media sites or even Google’s algorithms by which affects what people find when they enter certain keywords.
It can all get too much to keep up with! However, one just has to follow certain guidelines to make their online marketing a success.
That said, here are strategies for three key aspects of your online marketing efforts:
When launching a website, make sure that you are easy to reach if people are interested in purchasing your product or service, the website itself is easy to navigate and which also involves adding quality content and making search engine optimization a priority.
#2: Social Media
When it comes to social media, do NOT hard sell but use these platforms to build meaningful relationships. If you aggressively push your product, it will only encourage people to stay away from your business and your social media page. Just remember that social media is about your fans and not about you or your business.
#3: Classified Site to List Properties
Craigslist is the best classified site to list properties but there are a number of others as well. In particular, it’s a good idea to use local sites especially when it comes to real estate. As for listing a property, make sure you add pertinent contact information, location, price and most of all, keep the ad short and simple enough to read.