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Self Marketing

Real estate agents often forget that their image needs as much attention as any property that they are trying to sell. Image is important at every stage of a real estate agents career. Therefore constant self-evaluation and constant improvement are of utmost importance.

1. Return phone calls. It does not matter if the client is the most annoying person on Earth. Call them back and respond to any queries they may have. This will always reflect positively on your professionalism.

2. Update your clients. Talk to your clients and let them know what is happening with their property. Letting them know about the number of visitors, their queries and their criticisms will definitely build up your relationship with the customer.

3. Check your figures. Don’t arbitrarily quote figures on property value. When a client inquires about a selling price, do the research. Come up with the price that is derived from data and not out of thin air. You client will appreciate it.

4. Offer value. When the client is in a transitional stage or facing some other sort of difficulty, help them through it. You will gain their trust and also be very beneficial when they recommend you to someone else.

5. Think of you client’s needs. As time goes by you will realize that there are other areas in which you could be helpful to your client. List these down and evaluate them. Try to get into the areas which you think will be beneficial to you and your client.
By marketing yourself well, you are setting yourself up for the future and for a long successful career.